Fashion Week – Prêt à Porter- Automne hivers 2017

lieu: Avenue Victor Hugo 16 ème, Paris

Alessandra Rich- The Queen of Lace

A london Brand,  Alessandra’s  atelier is now situated in one of London’s finest and most exclusive addresses, along side Lanvin and Céline.

Her secret has found her place while reinventing the long dress. Talking about her lastest collection, we realize that success: Alessandra manages to refresh her fulllenght signature dresses season by season. Always stating true to the long and lean silhouette, mostly using lace, silk ans playing with ruffles. She reinvent the coktail dress, this principale inspiration  is women power. She inspired by all women who don’t care about  their bad reputation. this principales words are Feminity, confidence and fun.

The models wore oversize costume jewelry and turbans, or track suits that were cropped and ruched on top, to bare the majority of their midriffs. Gowns were either the brand’s typical frenzied, feminine ruffled lace or a new (to her) minimalist silhouette rendered in neutral tones of jersey, because, Rich said, those tracksuits had gotten her in a ’90s mood.

More important, among all of her fun and folly—and Rich’s clothes mostly work purely because they are such exquisitely frothy fun—the designer had stumbled upon the very real heart of what’s going on in fashion today: There are no rules. The Vetements effect is real, and its influence—unlikely florals, unwieldy fabrics, strange silhouettes—across all aspects of the industry has been staggering.

Thanks for this experience Alessandra Rich